Fairtrade in short

Fairtrade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers.


How does it work

Fairtrade cotton farmers benefit from the Fairtrade Minimum Price which aims to cover the cost of sustainable production and provides farmers with a safety net against sudden drops in market prices.

The Fairtrade Premium, which is paid on top of the selling price, provides additional income that the farmers democratically decide to invest in their businesses, families and communities.

In addition, small-scale farmers selling their cotton on Fairtrade terms can request pre-financing from buyers, which is vital to keeping their operations running before they are able to harvest their cotton.

Beyond these financial benefits, requirements in the Fairtrade Standards protect farmers’ health and safety, promote efficient water usage, and ban dangerous chemicals and genetically modified cotton seeds. A large percentage of Fairtrade cotton is also organic certified. Fairtrade encourages and empowers cotton farmers to protect the natural environment as an integral part of their farm management

Fairtrade in short